Dr.Dwi Suryanto, MM., Ph.D.
O25 february 2026
Introduction
In the current global economic landscape, the question for senior executives is no longer whether to adopt Artificial Intelligence (AI), but how to prevent AI from becoming a costly, misaligned appendage to the core business. As the world navigates a “polycrisis”—characterized by geopolitical instability and rapid technological shifts—the role of the business analyst is undergoing a fundamental mutation. We are witnessing the birth of the AI Business Analyst: a role that bridges the gap between raw computational power and boardroom-ready strategy.
The Scenario: Consider a major regional bank attempting to launch a new digital product. Traditional methods take six months to analyze market sentiment and risk. An AI-integrated framework, however, synthesizes real-time transaction data and global sentiment in days, allowing the CEO to pivot before the competition even identifies the trend. This is not a future possibility; it is the current requirement for survival.
Concepts and Theoretical Foundations
At the heart of this transformation is the theory of Strategic Alignment. As articulated in foundational research, technology provides zero value unless it is perfectly synchronized with organizational objectives (Taşkın, 2022).
In the boardroom, this means moving beyond “AI as a tool” to “AI as a strategic partner.” This shift is underpinned by:
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Transformational Leadership: Essential for navigating the VUCA (Volatility, Uncertainty, Complexity, and Ambiguity) era (Noviyanti, 2025).
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Data-Driven Marketing Efficiency: Utilizing AI to optimize the “Marketing Mix” and ensure every dollar of capital expenditure translates into measurable customer loyalty (Awad, 2025).
Evidence and Synthesis
Recent scholarship emphasizes that the efficacy of AI in business is contingent upon three critical pillars:
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Alignment and Operational Effectiveness: Research by Taşkın (2022) and Tarawneh (2019) demonstrates that when enterprise systems are aligned with business clarity, operational effectiveness increases exponentially. AI serves as the “glue” that ensures software objectives mirror business goals.
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Sustainability as a Competitive Edge: The modern executive must look beyond the balance sheet. Shwawreh (2025) and Gregurec (2025) find that AI-driven “Green Business Strategies” significantly enhance business intelligence. AI can now measure and report ESG (Environmental, Social, and Governance) performance with a precision that was previously impossible (Oprescu, 2024).
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Adaptive Resilience: In high-stress environments—including wartime economies—AI supports rapid innovation and responsive decision-making (Korneyev, 2022). This resilience is further supported by an “Innovative Leadership” framework that prioritizes adaptability over rigid hierarchy (Zelienková, 2022).
Current Data, Trends, and Policies (2023–2025)
According to the McKinsey Global Survey (2024), 65% of organizations are now regularly using generative AI, a figure that has doubled in just ten months. Furthermore, the IMF (2024) projects that AI will impact nearly 40% of global employment, with high-income economies seeing the most significant shifts in white-collar analytical roles.
Data from the OECD (2024) suggests that firms integrating AI into their core analytical processes see a productivity gain of 11% to 37% compared to their non-AI peers. This is no longer a marginal gain; it is a structural shift in how value is created.
Cause–Effect Patterns
The logic of AI integration follows a clear mechanical flow:
Strategic Alignment → Clear Tech Objectives → Enhanced Operational Efficiency
AI-Integrated Marketing Mix → Real-time Data Adaptation → ~30% Increase in Campaign Effectiveness (Awad, 2025)
Transformational Leadership → Psychological Safety/Reduced Burnout → Higher Organizational Adaptability (Nkurunziza, 2018)
Cross-Domain Insights
The integration of AI into business analysis shares a profound logic with Complexity Theory. Just as biological systems adapt to environmental stressors through feedback loops, a business must use AI to create a “digital nervous system.”
Moreover, looking through the lens of Psychology, the implementation of AI reduces the “cognitive load” on leaders, mitigating the emotional burnout often seen in high-stakes roles (Palovski, 2020). By outsourcing computational complexity to AI, the human leader is freed to focus on what AI cannot do: exercise empathy, humility, and ethical judgment (Scherf, 2021).
Practical Recommendations
For CEOs & Boards:
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Prioritize Alignment: Audit your current AI projects. If they do not directly map to a strategic business objective, they are a distraction.
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Invest in Human Capital: The goal is not to replace the analyst but to augment them. Transition your team toward the “AI Business Analyst” model.
For Middle Managers:
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Adopt Marketing Mix Modeling (MMM): Use AI-driven models to optimize resource allocation, moving away from “gut-feeling” marketing (Fareniuk, 2023).
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Foster Intergenerational Synergy: Manage the “paternalistic” vs. “collaborative” leadership styles within your tech teams to maximize output across Gen X, Y, and Z (Kati, 2021).
For Policymakers:
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Develop Ethical Frameworks: Create guidelines that encourage AI innovation while protecting data privacy and ensuring ESG transparency.
Conclusion: The Path Forward
The era of the “AI Business Analyst” is here. Organizations that successfully merge data science with strategic leadership will define the next decade of global commerce. For leaders, the challenge is clear: adapt your strategy or risk obsolescence.
At Borobudur Training & Consulting, we are committed to bridging this gap. We offer a specialized AI Business Analyst Training Program designed to equip your workforce with the tools to navigate this new reality.
Beyond training, we provide Bespoke AI Business Consultancy Services for corporations ready to integrate AI into their operational DNA. Let us help you transform AI from a technical challenge into a strategic triumph.
Take the Lead. Empower Your Strategy.
References
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Awad, A. (2025). Data-Driven Marketing in Banks: The Role of Artificial Intelligence in Enhancing Marketing Efficiency and Business Performance. International Review of Management and Marketing. https://doi.org/10.32479/irmm.19738
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Fareniuk, Y. (2023). Optimization of Media Strategy via Marketing Mix Modeling in Retailing. Ekonomika. https://doi.org/10.15388/Ekon.2023.102.1.1
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Gregurec, I. (2025). Sustainable Digital Marketing: A Systematic Review and Content Analysis. DIEM. https://doi.org/10.17818/DIEM/2025/1.5
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IMF (2024). AI and the Future of Work. International Monetary Fund.
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McKinsey & Company (2024). The State of AI in 2024: GenAI Adoption Spikes.
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Noviyanti, A. (2025). The Role of Transformational Leadership in Adaptive Business Strategy Implementation in the VUCA Era. SIMBA. https://doi.org/10.63985/simba.v1i1.9
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Oprescu, C. (2024). Exploring the ESG Surge: A Systematic Review. Review of International Comparative Management. https://doi.org/10.24818/rmci.2024.2.229
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Taşkın, N. (2022). An Empirical Study on Strategic Alignment of Enterprise Systems. Acta Infologica. https://doi.org/10.26650/acin.1079619
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Zelienková, A. (2022). What Theories Explain Entrepreneurship as Compared to Innovative Leadership? Acta Academica Karviniensia. https://doi.org/10.25142/aak.2022.019
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